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Nitrogen tyre inflation
Firestone
0800 800 347
Up to 5.7% fuel saving
The world's first carboNZeroCertTM certified tyre
The fuel efficient Bridgestone Ecopia has become the first tyre to achieve carboNZeroCertTM certification. This status has been bestowed only after a qualified authority has carried out a meticulous process of identifying and verifying the product’s contribution to greenhouse gas emissions, covering everything from the parts that make up the tyre, production of the tyre, through to freighting it to stores.*
Better fuel efficiency, better for the environment
What do you need to make a tyre green? Well some remarkable innovation for a start. Add to that, the world’s best tyre designers, engineers, ever-evolving technology, and of course a resolute commitment to the environment.
The result is Bridgestone’s Ecopia range of tyres, and the difference is a much lower rolling resistance. Put simply, rolling resistance refers to the amount of force required to power a tyre forward. Reducing this resistance means that less fuel is consumed whilst creating this movement. In fact, independent tests show fuel saving of up to 5.7% compared to a conventional tyre*.
In turn, this reduces the vehicle’s production of the harmful carbon dioxide emissions that pollute our air and contribute to global warming.
With the same amount of force applied, a vehicle fitted with Ecopia tyres can travel significantly further. Click here to see Ecopia's low rolling resistance in action >
Cutting edge technology
Such a groundbreaking tyre is the product of some revolutionary thinking. The inspiration of such thoughts can be seen only through the lens of a microscope. Creating a low rolling-resistance tyre is a molecular science.
In a conventional tyre’s compound, carbon molecules inside the tyre clump together, causing friction and generating heat, leading to energy loss. An Ecopia tread compound features state of the art reinforcement technology which keeps the carbon molecules dispersed, minimising energy loss and friction.
Conventional tread compound Ecopia tread compound
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Carbon molecule 
Ecopia molecule
Uncompromised safety
Some things in this world are simply more important than saving energy and lowering your carbon footprint. That’s why the safety of you and your family was always a primary consideration throughout the development of Ecopia. The result is an incredibly beneficial, low rolling-resistance tyre, which maintains the high degree of quality and safety standards that Bridgestone is renowned for.
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Click here to see Ecopia in a comparative wet braking test >
To see if Bridgestone Ecopia is available for your vehicle, click here to view our car tyre options within your tyre size.
*The internationally accredited carboNZero certification only applies to Bridgestone Ecopia tyres sold within New Zealand by Bridgestone New Zealand Limited. It ensures a robust analysis of the product’s greenhouse gas lifecycle, credibility of reduction and offsetting activity, and assurance of environmental marketing claims. Product independently tested in accordance with ADR 81/02 on two identical 2009 Corolla Ascents fitted with tyre size 195/65R15 91H. Actual fuel consumption and CO2 emissions depend on factors such as traffic conditions, vehicle condition and driving style. Ecopia tyre comparison performed against conventional tyres.
