About us

Early days

Firestone tyres have been sold in New Zealand almost since the first cars arrived here from the United States, not long after Harvey Firestone began making tyres in Akron, Ohio in 1900. Our first New Zealand office was set up in the 1920s and the forerunner to the Firestone Direct chain which opened in Dunedin in 1931.

Bridgestone and Firestone

In 1988 the Bridgestone Corporation purchased Firestone as part of its worldwide tyre family.

Our growing retail chain was re-named Firestone Direct in the mid-80's, a name chosen to underline the fact that our tyres are delivered directly from the factory to the consumer. Now, as we move from just looking after tyres to offering more and more services for your vehicle, we've re-named the stores again, and from now on they'll simply be called Firestone.